Our partner firm, Gravity Branding, is well known for coming up with some of the biggest names you would recognize today. Familiar with the term Wifi? Expedia? Yep, these names come from Gravity Branding's principal and creative genius, Edward Saenz.
The past two and a half years have been a whirl wind! Our clients have been keeping us so busy that we haven't been able to practice what we preach.
Marketing isn't a sprint, it is a marathon that requires continual commitment. It is hard. Although it isn't rocket science by any stretch, it is always the task that is left for last, making it the first thing to get bumped off the todo list in favor of something better - and usually more directly attached to immediate income. For most of us, (Testarossa Marketing included) the daily workflow of revenue generating work is consuming. Choosing to set aside time that won't turn an immediate return on investment is difficult but important - especially for small businesses.