The Goal of our Team is to Seamlessly Become Part of yours
Founder and CEO
Corey McCarthy is a high-energy, creative, and intellectually inventive entrepreneur. Her intuitive instincts and uncommon business sense are invaluable assets for Testarossa Marketing. She brings nearly two decades of experience to the organization that encompasses branding and brand launches, strategic planning, account management, content curation, advertising, social media, and PR.
Before she founded Testarossa Marketing, McCarthy was Vice President of Sales and Marketing for the digital media group Hotel Interactive. Before that, she spent the better part of a decade as Associate Publisher of Lodging Hospitality magazine. In both positions, she worked with hundreds of companies including Hermés, Audemars Piguet, Richard Mille, Serta, Wyndham, Hilton, LG, Samsung, NEC, HBO, FOX, DirecTV, and Hyatt.
McCarthy earned her MBA from St. Mary’s College of California, where she mastered strategic business practices, planning and operations.
Recently, she moderated the social media panel session at the NYU Investment Conference in the company of the CMOs of Hyatt, Four Seasons, Wyndham and Best Western.
Edward Saenz has worked in the international branding arena for more than two decades. He's been employed by some of the world's most influential brand consulting groups and has created brands for venture-funded startups, mid-market and Fortune 100 companies. He is Founding Partner of Gravity Branding a San Francisco company that has been in business since 2000. He is an imaginative thinker that is known for crafting incisive positionings that reveal a brand's authentic nature to human audiences. His team builds cohesive communications derived from a singular understanding for a brand's value in the market. Naming, Logo, Visual Identity Design and Implementation are all driven by this core idea. And yes, he is the guy that created the name Wi-Fi. He's also a photographer known for his on-brand, people portraits.
Beth McClure brings more than twenty years of marketing, program management and business development experience to her hospitality industry clients. Prior to re-launching MMc Marketing & Communications in 2015, Beth spent ten years helping leading hospitality technology provider Agilysys build one of the most respected and recognizable software brands in the hospitality industry. As Principal of MMc Marketing and as a longtime partner with Testarossa Marketing, she shared her expertise and deep-well relationships to help clients like Infor, SSA Global, InfoGenesis and JTANL Productions develop their brand story and drive demand in the hospitality marketplace. Beth also spent ten years in senior marketing and program management roles for Apple, where she was responsible for developing and implementing hundreds of marketing programs in North America. Additionally, she developed and launched Apples very successful Apple Academy channel training program. Beth earned her degree in Business Management from The George L. Graziadio School at Pepperdine University. She lives, works and beaches in beautiful southern California.
Terisa Whitted is a senior marketing strategist that excels in translating complicated projects into well defined and executed business goals. Her USC education inspired a television and film production career including national hit TV shows like "Color Splash" on HGTV with Design Star winner David Bromstad, "Curb Appeal" on HGTV, as well as many others. Affectionately referred to as "She Who Will Not Be Denied", Terisa's experience in the fast paced world of executive production, project management, celebrity and talent management, resource budgeting & planning, and vendor & agency management gives her an extra edge in a corporate environment. Over the course of her career, Whitted has cultivated strategic partnerships with Lucas Films, Costco, Home Depot, Pottery Barn, Target, West Elm, Z Gallerie, and others. Before going into film and tv production, Terisa earned her stripes in Silicon Valley as a software sales manager.
Ed Watkins has been covering the hotel industry for more than 40 years. He was editor of Lodging Hospitality, a Penton Media publication, from 1980 to 2012. He then joined Hotel News Now as an editor at large, until his retirement at the end of 2014.
Ed is still a contributor to Hotel News Now and other publications. He is a member of the advisory boards for the hotel schools at Michigan State and Penn State and is often asked to speak to industry groups or moderate sessions at travel industry events.
Ed is a graduate of the E.W. Scripps School of Journalism at Ohio University.
Jeffrey L. Greene, received his bachelor of fine arts degree from the Cleveland Institute of Art, majoring in graphic design.
Former creative director of the trade publication Lodging Hospitality, Greene has used his talents to create media promotions including print, digital, photography, video and trade show production. He specializes in complete brand packaging, from concept to execution, and has achieved product recognition unparalleled in the advertising industry.
Luxury & Consumer Copy Writer
Carlo Wolff is a prolific journalist who writes for publications including the Pittsburgh Post-Gazette, Boston Globe, the Chicago Sun-Times and the Cleveland Plain Dealer, and the Cleveland Jewish News. Wolff specializes in luxury goods, hospitality, music criticism, book reviews and feature articles about popular culture, travel, and business. He also has contributed to the website of the Rock and Roll Hall of Fame and Museum in Cleveland.
From February 1990 to August 2008, Wolff worked for Lodging Hospitality, a Penton Media trade publication targeting the hotel industry. During his last eight years with LH, he was features editor.
Wolff has been involved in three books, including The Encyclopedia of Record Producers, a 1999 Billboard publication instigated by Eric Olsen, founder of www.blogcritics.com, a critical portal to which Wolff occasionally contributes. Wolff's book, Cleveland Rock and Roll Memories, was published in November 2006 by Gray and Company, Publishers.